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ServiceNow
Customer Story Development Manager
Join ServiceNow as a Customer Story Development Manager in Austin, TX. Leverage your IT and marketing skills to create impactful customer success stories.
The Mothership
Senior
ServiceNow Role Type:
ServiceNow Modules:
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ServiceNow Certifications (nice to have):
Job description
Posted on:
March 17, 2025
The Customer Story Development Manager is a key player on the Customer Marketing team, responsible for identifying target customers, capturing their success stories, and delivering high-quality content. This role collaborates with key business stakeholders to build and maintain a pipeline of compelling customer stories, pitch the value of advocacy, conduct in-depth interviews, and oversee the end-to-end content production process.
Requirements
- Conduct in-depth interviews to uncover compelling customer stories
- Pitch the value of advocacy to customers and internal teams
- Manage the full content development process, from defining deliverables to securing internal and external approvals
- Maintain and refine the target customer list for assigned industries or business units
- Work with external agencies to ensure content aligns with ServiceNow's messaging, positioning, and brand voice
- Develop and manage various content types (slides, case studies, videos) to meet high-quality standards
Requirements Summary
6+ years of experience in information technology, cloud industries, customer advocacy, customer references, or customer-facing marketing roles, with a proven track record of delivering compelling customer stories and expertise in the AMS market
