Senior Product Marketing Manager, CRM Workflow

ServiceNow is seeking a Senior Product Marketing Manager to drive key elements of the marketing strategy for Sales and Order Management. The ideal candidate will have experience in product marketing, sales and order management, and CRM, with a strong focus on positioning, messaging, and storytelling. The role involves developing persona-based messaging, creating sales and marketing content, and partnering with product managers to define compelling demo narratives.

Requirements

• 12+ years in enterprise software Product Marketing or equivalent
• Familiarity with sales and order management, CRM, customer service and related enterprise solutions
• Strong persona-based messaging and storytelling experience
• Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
• Very strong written and oral communication skills
• Experience presenting to enterprise executives in digital and in-person events
• Bachelor’s degree or equivalent experience
• Must be comfortable with social media and community participation

Benefits

• base pay of $146,400 - $256,200
• equity (when applicable)
• variable/incentive compensation
• health plans, including flexible spending accounts
• 401(k) Plan with company match
• ESPP, matching donations
• flexible time away plan
• family leave programs