Principal Enterprise Architect - Marketing

The Principal Enterprise Architect will play a key role in helping the Digital Marketing and Digital Technologies leadership team realize its future business capabilities by driving the definition and adoption of architecture principles, industry best practices, and design patterns across Marketing and Go-to-Market functions.

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
• Experience in designing and architecting marketing technologies, with a strong grasp of the Marketing, Go-to-Market, and analytics landscape.
• Strong and deep technical expertise across applications, data, infrastructure, and integrations as well as strong domain knowledge on what is ‘best in class’ digital experience for Enterprise products.
• Good understanding of MarTech /AdTech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, Marketing Automation, UX/UI design and modern web/mobile development practices.
• Experience in content management, developing engagement and experience systems, and staying informed about innovations in marketing technology, including generative AI and chatbots
• Demonstrated success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks.
• Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals.
• Adept at tailoring communication for different audiences, from high-level executive summaries to in-depth technical discussions with practitioners.
• Utilize deep knowledge of digital technologies and best practices to shape technical strategies, guide software development, provide technical support, and optimize tool usage for efficiency.
• Proficient in developing and maintaining business architecture models, roadmaps, business capabilities, and standards.
• Continuously monitor and analyze business performance metrics to identify areas for improvement and application rationalization.
• Experience with Adobe products, Microservices and ServiceNow products is preferred