Senior Specialist, Customer Marketing Sourcing and Qualification

We are seeking a Senior Specialist, Customer Marketing Sourcing and Qualification to identify, evaluate, and prioritize potential customer advocates for the Customer Marketing team. The successful candidate will develop and execute strategies to maintain a robust pipeline of customer advocates and ensure alignment with ServiceNow's marketing objectives.

Requirements

• Proactively identify customer advocates across various industries, regions, and solution areas.
• Meet with sales teams to gather details and document the customer’s story.
• Evaluate and prioritize stories based on their relevance, impact, and alignment with ServiceNow's marketing goals.
• Document and maintain a well-organized and up-to-date pipeline of qualified customer advocates.
• Cultivate relationships with account teams of potential advocates to educate them about the Customer Marketing program and garner their support with securing advocates.
• Develop and execute a comprehensive sourcing strategy to identify potential customer advocates.
• Establish clear qualification criteria to evaluate the suitability of potential customer advocates.
• Conduct in-depth interviews with internal sales and customer success teams to uncover details of a customer story and develop a Customer Story Brief.
• Maintain a well-structured and regularly updated pipeline of qualified customer advocates.
• Seamlessly hand off qualified advocates to the story development or customer reference team for further engagement and content creation.

Benefits

• base pay of 102,600 - 169,300, plus equity (when applicable), variable/incentive compensation and benefits
• health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs